As we’ve grown accustomed to having Internet access at all times, we’ve come to expect and rely on it. So it’s not surprising that when the broadband connection goes down, the 3G network fades out, or the email client is acting up, a certain anxiety can set in. Some psychologists have even coined a whimsical term for it: “discomgoogolation.”
Clinical monitoring of heavy web users revealed their brain activity and blood pressure increased markedly when they were cut off. The stress of being disconnected was equivalent to that of running half an hour late for a key meeting, being about to sit an important exam or, in the worst cases, being sacked.